Safety Not Guaranteed: The Sincerity of the Joke
The modern studio system spends hundreds of millions of dollars acquiring established intellectual property—comic books, video games, theme park rides—desperate for a pre-existing audience. For their $750,000 independent film, Colin Trevorrow and Derek Connolly bypassed the studios entirely. They sourced their intellectual property for free from an internet joke. The Meme as Foundation Safety Not Guaranteed is based on a bizarre, viral 1997 classified ad asking for a partner to travel back in time. On the internet, it was a disposable punchline. But Trevorrow and Connolly performed a masterclass in reverse-engineered screenwriting. They did not treat the meme as a joke. They treated it with profound narrative sincerity. ...