Krisha: The Aspect Ratio as a Weapon

In modern cinema, changing an aspect ratio mid-film is usually a pretentious gimmick. It is a director waving their hands, desperate to prove they have a visual style. Trey Edward Shults, however, utilizes shifting aspect ratios not as a flourish, but as a structural weapon. In his $30,000 debut feature, Krisha, the shape of the frame is the antagonist. The Economy of the Living Room Shults eliminated the ruinous overhead of traditional filmmaking by shooting entirely in his own home over nine days. He did not hire actors; he cast his actual extended family, including his aunt in the agonizing lead role. ...

March 18, 20242 minFrançois RivetteAnatomy of the Craft

The Endless: Scaling Up by Doing Everything Yourself

The modern studio model is built on specialization. You have a director, a writer, a lead actor, and an army of visual effects artists working in a windowless room in London. Justin Benson and Aaron Moorhead looked at this model, realized they had no money, and simply decided to do everything themselves. The Economy of Consolidation To achieve the massive, cosmic-horror scale of The Endless on a micro-budget, Benson and Moorhead aggressively consolidated roles. They co-directed, produced, co-edited, and cast themselves as the lead actors. But the true masterstroke of their production model lies in the visual effects. ...

March 10, 20242 minFrançois RivetteProduction Mechanics

A Ghost Story: The Mechanics of the Secret Shoot

The modern film industry operates under a microscope. By the time a film reaches day one of principal photography, the trades have dissected the casting, the budget is locked, and the studio executives are hovering. Following his massive, $65 million commitment to Disney’s Pete’s Dragon, David Lowery understood that true experimental freedom requires absolute silence. So, he built a feature film in secret. The Freedom to Fail A Ghost Story was financed entirely by Lowery and his producing partners for a mere $100,000. Why self-finance when the industry was throwing money at him? Because if his deeply experimental “ghost under a sheet” concept failed, he wanted the absolute freedom to bury the footage and pretend it never happened. You cannot do that if you have taken studio money. The anonymity was protected so fiercely that even the agents for stars Casey Affleck and Rooney Mara were kept in the dark until right before cameras rolled. ...

March 6, 20242 minFrançois RivetteProduction Mechanics

Hundreds of Beavers: The Madness of the DIY Composite

Bref, the contemporary VFX industry is a bloated, miserable machine. Marvel throws $200 million at massive render farms and still produces mud. Yet, Mike Cheslik built a visually breathtaking, relentlessly inventive slapstick epic for $150,000 using little more than a consumer camera, some cheap mascot costumes, and sheer, uncompromising madness. Hundreds of Beavers is a monument to the power of the stubborn auteur. It proves that visual effects do not require massive budgets; they require an understanding of visual rhythm and an absolute refusal to quit. ...

March 1, 20242 minFrançois RivetteProduction Mechanics

Thunder Road: Destroying the Gatekeepers

The modern independent distribution model is largely a parasitic enterprise. Distributors convince desperate filmmakers that they are incapable of releasing their own art, offer them a humiliating minimum guarantee, and then steal the rights to the film in perpetuity. Jim Cummings and the team behind Thunder Road recognized this scam for what it was and decided to dismantle it. Alternative Financing: The Micro-Budget Blueprint Bref, Thunder Road was willed into existence for a meager $200,000. Cummings utilized his Sundance-winning short film as a proof-of-concept to raise an initial $36,000 on Kickstarter. The rest was cobbled together through private equity and personal savings. ...

March 1, 20242 minFrançois RivetteThe Business of Independent Film

Skinamarink: The Pirated Leak That Grossed $15 Million

Bref, the old model of film distribution is dead, and Kyle Edward Ball danced on its grave for the price of a used Honda Civic. We are constantly told that you need a multi-million dollar marketing campaign and a PR agency to get a film seen. Skinamarink proves that you actually only need two things: $15,000, and a catastrophic security breach. The narrative of this film’s success is a complete subversion of the studio system. It is a terrifying masterclass in the sheer, unpredictable power of the internet hive mind. ...

January 13, 20233 minFrançois RivetteGuerrilla Marketing