Blue Ruin: The Architecture of Debt
The press loves a Cinderella story. When Jeremy Saulnier premiered Blue Ruin at Cannes, the media quickly crowned it the ultimate Kickstarter triumph—a brilliant film entirely crowdsourced by the internet. It is a lovely narrative. It is also a lie. Kickstarter did not finance Blue Ruin. Terror and credit card debt financed Blue Ruin. The Illusion of Crowdfunding The reality of independent financing is far more brutal than a successful marketing campaign. The crowdfunding push accounted for roughly 10% of the film’s $420,000 budget. The true engine of the production was absolute, terrifying personal risk. Saulnier emptied his family’s savings. He refinanced his home. He famously racked up $80,000 in American Express credit card debt. He did not ask the internet for permission to make his film; he forced the film into existence by wagering his own financial ruin. ...