Talk to Me: The YouTube to Feature Pipeline

Bref, the old guard of the film industry looks at YouTubers with a mixture of confusion and profound disdain. We see loud teenagers making prank videos and assume they have no discipline for the grueling marathon of feature filmmaking. But Danny and Michael Philippou proved exactly why this arrogance is fatal. With Talk to Me, they didn’t just transition from YouTube to a $4.5 million A24 feature; they brought the frantic, fearless energy of the internet and weaponized it within a traditional production structure. ...

August 1, 2023 · 3 min · François Rivette

Skinamarink: The Pirated Leak That Grossed $15 Million

Bref, the old model of film distribution is dead, and Kyle Edward Ball danced on its grave for the price of a used Honda Civic. We are constantly told that you need a multi-million dollar marketing campaign and a PR agency to get a film seen. Skinamarink proves that you actually only need two things: $15,000, and a catastrophic security breach. The narrative of this film’s success is a complete subversion of the studio system. It is a terrifying masterclass in the sheer, unpredictable power of the internet hive mind. ...

January 13, 2023 · 3 min · François Rivette