Patchwork Financing

The press loves a Cinderella story. When Jeremy Saulnier premiered Blue Ruin at Cannes, the media quickly crowned it the ultimate Kickstarter triumph—a brilliant film entirely crowdsourced by the internet. It is a lovely narrative. It is also a lie. Kickstarter did not finance Blue Ruin. Terror and credit card debt financed Blue Ruin. The Illusion of Crowdfunding The reality of independent financing is far more brutal than a successful marketing campaign. The crowdfunding push accounted for roughly 10% of the film’s $420,000 budget. The true engine of the production was absolute, terrifying personal risk. Saulnier emptied his family’s savings. He refinanced his home. He famously racked up $80,000 in American Express credit card debt. He did not ask the internet for permission to make his film; he forced the film into existence by wagering his own financial ruin. ...

There is a tired, accepted rule in independent filmmaking: if you have no money, you shoot in a single room. You trap two actors in a cabin and hope the dialogue holds. Justin Benson and Aaron Moorhead looked at their micro-budget and rejected the rule entirely. They decided to shoot an international romance and body horror film on location in Italy. The Scrappy Aesthetic Spring is a masterclass in bypassing traditional studio overhead. When you do not have the budget to build a sweeping, atmospheric set, you must steal it from reality. By utilizing the expansive, ancient architecture of the Italian coast, they generated an aesthetic that completely belied the film’s scrappy, low-cost origins. The production value of the Mediterranean Sea is free, provided you are willing to deal with the logistical nightmare of dragging a skeleton crew overseas. ...

In modern cinema, changing an aspect ratio mid-film is usually a pretentious gimmick. It is a director waving their hands, desperate to prove they have a visual style. Trey Edward Shults, however, utilizes shifting aspect ratios not as a flourish, but as a structural weapon. In his $30,000 debut feature, Krisha, the shape of the frame is the antagonist. The Economy of the Living Room Shults eliminated the ruinous overhead of traditional filmmaking by shooting entirely in his own home over nine days. He did not hire actors; he cast his actual extended family, including his aunt in the agonizing lead role. ...